E-commerce Consulting

Blue Metric drives revenue, beautifully.

Take a look at some of the companies Blue Metric has grown online.

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 Fashionable.com

The Client:

FASHIONABLE is a women's fashion company that sells beautiful products handmade by women who have overcome challenges from prostitution to addition to lack of opportunity.

The Challenge:

Increase awareness, profitably.

The Solution:

Blue Metric transformed the digital experience including:

  • Transition from WooCommerce to Shopify Plus (Shopify’s enterprise platform) using a custom theme implemented from with assistance from the development team at K&J Web Productions.
  • Launched an extensive -- measurable -- online paid advertising campaign that included display, search and video with re-marketing  variants of each on various platforms including Google, Yahoo/Bing, Facebook/Instagram, Pinterest, Twitter and Outbrain

  • Created weekly ad-performance report to keep company employees and management informed of ad spend and ROI

  • Identified and evaluated dozens of third-party providers including referral and loyalty programs to influencer marketing agencies to further boost brand awareness and opportunities.

Technologies used:

Facebook Business Manager
Google Adwords, Merchant Center, G Suite, Analytics, Data Studio and other Google Offerings
Pinterest Ads
Shopify Plus
Dozens of Shopify Apps
WooPress and WooCommerce
MailChimp
Klaviyo
Zapier
Wufoo
BingAds

The results:

  • Over 100% year growth in revenue in 1 year

  • Reduced cost per acquisition by over 50%

Words of Awesomeness:

“Blue Metric's expert understanding of the online advertising marketplace coupled with well executed campaigns led to the most efficient and effective return on investment that FASHIONABLE has experienced to date.”  - Barrett Ward, livefashionable.com

 
 Tame the Beast

The Client:

Tame the Beast® creates men's grooming products with arousing scents and energizing properties.

The Challenge:

Gain market awareness, brand distinctiveness and sales in a super-saturated market.

The Solution:

Blue Metric began by gaining a key understanding of our target demographic which included both metrosexual and “hipster” males along with gay men.

Blue Metric launched this entirely new men's grooming brand on the Shopify platform along with advertising integrations (Google Adwords, Facebook Business Manager, Pinterest) and a collection of Shopify apps including Recurring Orders which allowed for Subscribe & Save order functionality.

 
 Lock and Mane

The Client:

A high-end website, it quickly became a destination for discerning online shoppers, receiving numerous press accolades including a “Best of the Web” award from InStyle Magazine.   

 
 DryShampoo

The Client:

Dryshampoo.com grew out of the Lock & Mane project, as the company capitalized on significantly growing demand for its dry shampoo subcategory.

Results:

The site allowed Lock & Mane to realize SEO benefits, gain credibility with new brands, cultivate a niche following and cross-merchandise more effectively.

 
 Endeavor Legal

The Client:

Endeavor Legal Search & Consulting is a legal search firm focused on the permanent placement of attorneys in law firms and companies throughout the United States.

The Challenge:

How to effectively target qualified potential attorney leads for placement that met a high standards of excellence.

The Solution:

Blue Metric crafted an efficient site and launched target online advertisements with Linkedin and Facebook to generate attorney leads.

 
 FreshDog

The Client:

A pet project, Fresh Dog® and Fresh Cat® are award-winning pet grooming products that keep best friends smelling as fresh as they feel.

The Challenge:

How to launch a brand and website in a cluttered online pet product marketplace.

The Solution:

Blue Metric launched the website with Subscribe & Save functionality, Loyalty Programs, Product Reviews, Referral Programs, and other online advertising campaigns.

The Results:

  • Over 50,000 Facebook likes within several months.

  • Revenue target reached